How can you ensure your marketing strategy stays relevant in the future? Look at how much and how fast marketing has changed over the past decade.
In this ever-evolving space, if you aren’t trying to anticipate what’s coming, you might get left behind.
That’s what future-proofing is all about: structuring your current strategy in a way that is not only effective now, but will continue to be in the future as well. Here are five tips you can use to future-proof your marketing strategy today.
Tip #1 Make Sure Your Website is Mobile-Friendly
Every business needs a website — everyone knows that. But today, practically everyone has a computer in their pocket, and that’s what they are using to visit your website. This is even truer in Singapore, where 84% of the population is online.
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This means you must pay just as much, or even more attention to how your website is displayed on mobile. Is the design responsive, i.e. does it automatically adjust to the user’s screen size? Is it easy to scroll through and navigate? Are the fonts and buttons appropriately sized for mobile? What about the menu — is it short and sweet enough for mobile navigation?
A mobile-friendly website is also an important Google ranking factor.